With over two and a half decades of experience in advertising and marketing across Lintas, where he was an Executive Director and Classic Legends (the resurrectors of iconic motorcycle brands Jawa, Yezdi and BSA) where he was the Chief Marketing Officer, Saji Abraham has helped launch brands, resuscitate flagging ones and propel both challengers and leader brands onto a growth trajectory. Having done this both locally and globally across categories he has now founded Fighting Fit brands with an ambition of helping brands realise their true potential.